A MadeByWho collection

Video and demos

Videos that explain an idea, show real work and help people decide what to try.

A useful demo answers three questions quickly: what is it, what can someone do with it, and where can they try it? Show the product doing that job before explaining every feature. An explainer can take more time, but the same rule helps: make each scene carry one idea and give the viewer a reason to keep watching.

Watch the creators here for pacing, visual explanation and the relationship between narration and the thing on screen. Our guides distinguish a recording of a working product from a sizzle edit or an illustrative generated shot. They cover scripts, screen capture, captions, editing and the formats you need when a single story travels to a website, YouTube and a vertical feed.

Selected work

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